As television begins to render invisible the traditional concept of childhood, it would not be quite accurate to say that it immerses us in an adult world. Rather, it uses the material of the adult world as basis for projecting a new kind of person altogether. We might call this person the adult-child… Television promotes as desirable many of the attitudes that we associate with childishness - for example, an obsessive need for immediate gratification, a lack of concern for consequences, and almost promiscuous preoccupation with consumption.

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  1. Conscientious Objections