I refer, for example, to the fact that approximately ten thousands schools have accepted the offer made by Christopher Whittle to include, daily, two minutes of commercial messages in the curriculum - the first time, to my knowledge, that an advertiser has employed the power of the state to force anyone to watch commercials. In exchange for this opportunity, Whittle offers his own ten-minute version of the news of the day and free, expensive equipment, including a satellite dish.


  1. The End of Education